To enable its customers overcome language barriers and shop online in their preferred regional language, online market place Snapdeal on Tuesday launched its multilingual interface, a company statement said here.
From Tuesday, Snapdeal’s user interface on the mobile will be available in Hindi and Telugu.
From January 26 Snapdeal will be available in English and 11 regional languages — Hindi, Telugu, Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi, the statement said.
“With this, Snapdeal has expanded its reach to an additional 130 million smart phone users in India, who use internet in regional languages, thus making digital commerce now accessible to all,” it added.
India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages, said Rohit Bansal, co-founder of Snapdeal.
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“Our decision to go multi-lingual is driven by the feedback that we have received from our users,” Bansal said.
The multilingual user interface has been developed by the company on the basis of the feedback it received from both its buyers and sellers.
“The multilingual platform is built on top of Snaplite, Snapdeal’s website for mobile browser, which is 85 percent lighter and consumes less bandwidth. This means that not only is it in the language of the regions, it also consumes 85 percent less bandwidth and loads in 1/4th the time of most other mobile sites,” the statement added.
On the logistics front, Snapdeal has been successful in shrinking its delivery time by 70% on back of its investment in Gojavas, its last-mile delivery partner, said Rohit Bansal, co-founder of the e-commerce firm.
Meanwhile, the engineering and the product team of Snapdeal rolled out Snapdeal’s user interface in two additional India languages – Hindi and Telugu. In addition to English, Snapdeal will be able to offer its selling services in 11 languages – Hindi, Telugu, Gujarati, Tamil, Marathi, Bangla, Kannada, Malayalam, Oriya, Assamese and Punjabi by January 26, 2016, according to Anand Chandrasekaran, chief technology officer of Snapdeal.
With 11 Indian languages on its user interface Snapdeal seeks to serve the next 130 million regional language users in India.
Snapdeal has named its multi-lingual product service as ‘Project Bharat’ developed in five-six months of engineering at Snapdeal. It has also developed a Grammar Engine to ensure an error free translation across 12 languages. Users will be allowed to choose their preferred language for browsing, payment and order tracking.
Snapdeal sees large commercial potential in the project as it generates two-thirds of its traffic from Tier II and Tier III cities and towns where English is the not the most popular language. The multilingual platform will be operational on Snaplite, the internet-light mobile app of Snapdeal.
Bansal also cleared air around rumours of Snapdeal in talks to acquire Housing.com. Despite two-thirds of the products on Snapdeal belonging to the fashion and home category, Bansal also dismissed rumours around acquisition of Jabong. Snapdeal will continue focus on its current projects and grow infrastructure for e-commerce business in India, he added.
“Core purpose of our company is to continue building technology which can make commerce and consumption friction-less in the country,” said Bansal. He emphasised on the need for e-commerce companies to stay focussed on profitability but declined to specify a timeline for Snapdeal.
“With this, Snapdeal has expanded its reach to an additional 130 million smartphone users in India, who use internet in regional languages, thus making digital commerce now accessible to all,” the company said in its statement.
According to Bansal, post feedback from many of its customers as well as vendors company has decided to introduce the multilingual user interface.
Snapdeal, India’s largest online marketplace in terms of sellers developed a grammar engine to ensure error-free translations, transliterations, and grammar checks in each language.
Rohit Bansal, co-founder and chief operating officer of Snapdeal, said, “India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India,”
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“The multilingual platform is built on top of Snaplite, Snapdeal’s website for mobile browser, which is 85% lighter and consumes less bandwidth. This means that not only is it in the language of the regions, it also consumes 85% less bandwidth and loads in 1/4th the time of most other mobile sites,” the statement added.
From Tuesday, Snapdeal’s user interface on the mobile will be available in Hindi and Telugu.
From January 26 Snapdeal will be available in English and 11 regional languages — Hindi, Telugu, Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi, the statement said.
“With this, Snapdeal has expanded its reach to an additional 130 million smart phone users in India, who use internet in regional languages, thus making digital commerce now accessible to all,” it added.
India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages, said Rohit Bansal, co-founder of Snapdeal.
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“Our decision to go multi-lingual is driven by the feedback that we have received from our users,” Bansal said.
The multilingual user interface has been developed by the company on the basis of the feedback it received from both its buyers and sellers.
“The multilingual platform is built on top of Snaplite, Snapdeal’s website for mobile browser, which is 85 percent lighter and consumes less bandwidth. This means that not only is it in the language of the regions, it also consumes 85 percent less bandwidth and loads in 1/4th the time of most other mobile sites,” the statement added.
On the logistics front, Snapdeal has been successful in shrinking its delivery time by 70% on back of its investment in Gojavas, its last-mile delivery partner, said Rohit Bansal, co-founder of the e-commerce firm.
Meanwhile, the engineering and the product team of Snapdeal rolled out Snapdeal’s user interface in two additional India languages – Hindi and Telugu. In addition to English, Snapdeal will be able to offer its selling services in 11 languages – Hindi, Telugu, Gujarati, Tamil, Marathi, Bangla, Kannada, Malayalam, Oriya, Assamese and Punjabi by January 26, 2016, according to Anand Chandrasekaran, chief technology officer of Snapdeal.
With 11 Indian languages on its user interface Snapdeal seeks to serve the next 130 million regional language users in India.
Snapdeal has named its multi-lingual product service as ‘Project Bharat’ developed in five-six months of engineering at Snapdeal. It has also developed a Grammar Engine to ensure an error free translation across 12 languages. Users will be allowed to choose their preferred language for browsing, payment and order tracking.
Snapdeal sees large commercial potential in the project as it generates two-thirds of its traffic from Tier II and Tier III cities and towns where English is the not the most popular language. The multilingual platform will be operational on Snaplite, the internet-light mobile app of Snapdeal.
Bansal also cleared air around rumours of Snapdeal in talks to acquire Housing.com. Despite two-thirds of the products on Snapdeal belonging to the fashion and home category, Bansal also dismissed rumours around acquisition of Jabong. Snapdeal will continue focus on its current projects and grow infrastructure for e-commerce business in India, he added.
“Core purpose of our company is to continue building technology which can make commerce and consumption friction-less in the country,” said Bansal. He emphasised on the need for e-commerce companies to stay focussed on profitability but declined to specify a timeline for Snapdeal.
“With this, Snapdeal has expanded its reach to an additional 130 million smartphone users in India, who use internet in regional languages, thus making digital commerce now accessible to all,” the company said in its statement.
According to Bansal, post feedback from many of its customers as well as vendors company has decided to introduce the multilingual user interface.
Snapdeal, India’s largest online marketplace in terms of sellers developed a grammar engine to ensure error-free translations, transliterations, and grammar checks in each language.
Rohit Bansal, co-founder and chief operating officer of Snapdeal, said, “India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multi-lingual is driven by the feedback that we have received from our users. We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India,”
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“The multilingual platform is built on top of Snaplite, Snapdeal’s website for mobile browser, which is 85% lighter and consumes less bandwidth. This means that not only is it in the language of the regions, it also consumes 85% less bandwidth and loads in 1/4th the time of most other mobile sites,” the statement added.
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