Tuesday, 22 December 2015

Apple iPhone 6s and 6s Plus prices slashed in India

After the iPhone 5s, Apple has now cut prices for their latest iPhone 6s and iPhone 6s Plus by up to 16 percent in India. Currently, the price for the iPhone 6s (16 GB variant) is available between Rs 52,000 and Rs 55,000. The new price tag makes it attractive for customers to purchase the new device as many people were initially reluctant to upgrade to the new model due to the enormous price difference between the iPhone 6 and iPhone 6s.

The price cuts are applicable across all variants – 16 GB, 64 GB and 128 GB respectively. According to a report by the Economic Times, Apple had introduced the iPhone 6s and 6s Plus at Rs 62,000 – Rs 92,000, about Rs 8,000-Rs 9,500 more than launch prices of iPhone 6 and 6 Plus. The models wereRs 14,000-Rs 16,000 costlier than those available in the US, Middle East and Hong Kong, raising concerns that demand would be hurt.

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It is believed that the price cut may point out at the fact that the company is trying to revive demand for the October-to-December quarter, which is said to be the ‘strongest period’ for Apple due to its flagship launches in September.

Recently, Apple also slashed the price for its bestseller iPhone 5S in India. The device which had received a price cut a few months ago, has now been reportedly brought down to almost half in the past three months. According to a report by The Times of India, iPhone 5s prices now starts at Rs 24,999, down from Rs 44,500 in September. This makes Indian price of iPhone 5s one of the lowest globally, despite the depreciating rupee and higher import taxes making India among markets where Apple products cost the most.

iPhone 7 specs and features rumors: Will iPhone 7 be last big upgrade from Apple? Daniel Ives, an analyst at FBR Capital, has said that the rumored iPhone 7 may be the last smartphone from the Cupertino-based firm to feature significant upgrades.

According to Ives, the iPhone 7 could "be the last hurrah in terms of blockbuster upgrades".

Apple is largely dependent on iPhones for its revenue and rightly so as they accounted for 66 per cent of fiscal fourth-quarter revenue this year, versus 54 per cent in the same quarter a year earlier.

"Apple is clearly challenged to enhance product revenue beyond iPhone," Sullivan said, highlighting the decline in sales of iPad and just good sales products such as Apple Watch, Apple Pay and Apple Music.

The above mentioned three new products are under the "other" category for Apple and they contributed just 4 per cent to total sales in the recently-completed current quarter.

Analysts maintained that the iPhone 7 - rumored to launch in March - may boost sales but the frequent refreshment of the product line with no significant improvements could negatively affect the product value.

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Holger Mueller, principal analyst at Constellation Research said: "Apple has a large exposure to the iPhone and has not been able to come up with other growth engines. The iPads aren't selling and the growth in Macs is limited." (Next year) will be a key year for Apple, when it either can innovate around wearables and TV, or it will have to flirt with lower prices (as it did with iPad last month) in order to keep up volume."

Meanwhile, some leaked details of the iPhone 7 have surfaced and they shows that the design of the new device will be even better than the previous version. Apple is reportedly toying with different prototypes and is currently working with five different prototypes of this phone. The company is yet to decide which prototype will be best for the next level of development.

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